TVGla is currently seeking a strong Analytics Manager (Full-Time Contract) to help our our team!
This is a YEAR-LONG, full-time contract.
For the earlier part of the contract, we will require the individual is onsite in our Playa Vista offices for 3 days / week, which may scale back to 2 days / week once the individual has gained a strong familiarity with our clients and the team.
Contractor will be responsible for all digital analytics for 2 daily TV shows. This person must have previous experience with site and social analytics for larger brands; and ideally in entertainment and/or television and must have a successful track record of working effectively with other departments (social strategy team). They must also be able to handle several projects at once, manage their time well, be responsive and easily accessible to the team.
Provide complete reporting, analytics and insights drawn from daily, weekly (for sweepstakes weeks and as needed) and monthly reports across all digital media platforms, channels, and campaigns that help brands to better trend and understand how its end users are engaging with the brands and their assets, and optimize assets to increase engagement, retention (visits, frequency of visit, time on site, shares, likes, etc.), viewing frequency and ratings, and create value as well as the following reports, summaries/highlights of success/failure and actionable recommendations. When required, help the brands to prepare research and support for meetings, presentations, and conferences.
o Research and analytics will include, but are not limited to, reporting from all digital extensions/groups that are a part of the client website including the following:
o Website metrics- Client site’s overall traffic, engagement, frequented pages, video starts, click tracking, search results, email metrics, etc.
o Demographic data on site visitors
o Viewer behavior
o Competitive Analysis- online
o Online and offline wrap reports of promotions, games on the client’s site, etc. Offline data (Ratings) to be provided by client.
o Client Site’s games only
o Socially-informed knowledge
o Conversion rates across all digital initiatives
o Wrap reports delivered following each sweepstakes, daily sweepstakes registration reporting for all sweepstakes and promotions
Social Media Ad Buying Support
Contractor will work with client as needed to run social media ad buys for client events and partners as appropriate. This will not include the ad spend, but it will include recommended approach/targeting, recommended budget basic setup of the buy and optimization recommendations throughout the buy; up to $50,000 per the contract period. This includes boosting posts.
Tracking & Reporting
Ad-hoc reports are delivered for sweepstakes, partner placements, online tests, and other special initiatives and occasional weekly needs identified by client
Social Media Ad Buying Management
Contractor will work with client as needed to run social media ad buys for client events and partners as appropriate. This will not include the ad spend, but it will include recommended approach/targeting, recommended budget basic setup of the buy and optimization recommendations throughout the buy; up to $100,000 per the contract period. This includes boosting posts.
Some of the tools utilized for this position include:
For consideration, please send us your cover letter, resume and salary/hourly requirements.
TVGla is an equal opportunity employer.