Social Media Manager

TVGla is seeking a Social Media Manager who will be responsible for leading the strategic and creative social media direction for one of our largest accounts. You will be responsible for engaging and growing social communities, as well as providing direction and feedback to both internal and external parties. The right person for this role is someone who is able to consistently come to the table with a fresh perspective on how to leverage social media in a way that’s not only meeting client goals but also challenging (or surprising) them with the unexpected. If you are someone who can use data and insights to create brand advocates and a more engaged social following, then this is a great role for you. This role will report into the Director of Social Media.

 

Responsibilities
  • Develop and lead social daily publishing and community management activities at scale including but not limited to the creation and maintenance of the social programming calendar that supports long-term, campaign-specific, event and opportunistic cadences and priorities.
  • Help concept and execute on ideas for how to engage fan community members as well as extend an olive branch to those who don’t know they’re fans yet
  • Work closely with the producers to plan for content creation and overall planning purposes
  • Act as an extension of the creative team, lending your expertise on platform specifics as well as users behavior on social to develop content that will resonate with fans
  • Be the point-person for all social matters and questions that the client sends through — excellent client management skills are a must
  • Capture content during events or other scenarios that make sense — think Instagram and Snapchat stories, Facebook Lives, etc.
  • Work with multiple teams – internal, external, and brand partners – to develop integrated campaigns and/or content that would live on social but might also have implications in other parts of the marketing mix (site, email, newsletter, etc.)
  • Be comfortable working with talent (celebrities) and management teams to get social media requests fulfilled
  • Work with our social analyst to help develop KPIs and help create mechanisms to analyze the impact social

 

Skills
  • A minimum of 3-5 years of experience working in social media marketing, entertainment preferred. Either way, a deep love and knowledge of TV, movies and pop culture is a must.
    • Can’t emphasize this enough: internet mastery is a must — prove that you understand the way people tick on the internet
  • Record of developing and executing successful large-scale campaigns with measurable results.
  • Proven results building social following across a variety of channels and leveraging social to drive activation.
  • Experience with Paid Social and understanding of Paid, Earned and Owned strategies and how they work together.
  • A passion for what captures people’s attention and gets people talking.
  • Demonstrated passion for driving big ideas through customer insights and an understanding of social media analytics with the ability to make data-driven decisions.
  • Creative thinker with strong visual and editorial judgment and comes to the table with writing, grammar, and content-creation skills (samples required)
  • Expert understanding of best practices standards for all social media channels including and not limited to Facebook, Twitter, Instagram, Tumblr, Pinterest, Snapchat, etc.
  • Strong interpersonal skills, and collaborative working style – ability to inspire, motivate and lead cross-functional teams to achieve goals.
  • Community management or relevant fan development experience a plus.

NICE TO HAVE

  • Experience developing original content for social. I.e., an ancillary program/series that just lives on social, devised to keep fans engaged and drive added value for sponsors and/or brand partners
What We Offer

TVGla provides a dynamic, fast-paced, pet-friendly team environment, comprehensive medical benefits, 401(k) with company match, paid holidays & time off, fun weekly events, summer Fridays, a fully stocked kitchen, and more!

Please submit your cover letter, resume and salary requirements to us for consideration!

TVGla is an equal opportunity employer.

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