{"id":4708,"date":"2024-02-20T20:48:21","date_gmt":"2024-02-20T20:48:21","guid":{"rendered":"https:\/\/www.tvgla.com\/viewpoint\/?p=4708"},"modified":"2024-04-16T20:50:52","modified_gmt":"2024-04-16T20:50:52","slug":"three-important-strategies-to-overcoming-bad-data","status":"publish","type":"post","link":"https:\/\/www.tvgla.com\/viewpoint\/three-important-strategies-to-overcoming-bad-data\/","title":{"rendered":"Three Important Strategies to Overcoming Bad Data"},"content":{"rendered":"\n<p>Over the past year, we\u2019ve received hundreds of emails and phone calls from commercial realtors hoping to interest us in our next office space. Every one of them mentions our lease that is \u201cending in 2024.\u201d Seems like we are a prime target for them and a hot lead, since there\u2019s a good chance we\u2019ll be hunting for a new space soon. That\u2019s smart marketing, because there\u2019s clearly intent and interest. Except, is there? Because our lease doesn\u2019t actually end in 2024. They\u2019re a full year early.&nbsp;<\/p>\n\n\n\n<p>So how does that happen? How do hundreds of realtors all have the wrong information? Well, it turns out someone made a typo in a system they are all using. So now we\u2019re barraged with incoming sales calls, and those sales folks are wasting their time.&nbsp;<\/p>\n\n\n\n<p>This isn\u2019t a unique issue. Bad data leads to wasted marketing spends all the time. So should we not trust data? No, we\u2019re not saying that. As the saying goes, there\u2019s no need to throw the baby out with the bathwater. Data is obviously incredibly valuable when it\u2019s correct.&nbsp; We need data to target specific audiences and better understand where they are in the sales funnel. But, you need more than data. You have to think beyond a one-to-one conversation and make sure you\u2019re maintaining a marketing presence that overcomes any shortcomings in your data.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Great creative can overcome bad data. An impression is exactly that: an opportunity to impress.<\/p>\n<\/blockquote>\n\n\n\n<p>Here are three key ways to do this, and it\u2019s important to do all three well.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creative<\/strong> <br>Great creative can sometimes overcome bad data. An impression is exactly that: an opportunity to impress. If you deliver a lackluster piece of creative to a poorly targeted audience, you\u2019re compounding your mistake. In the case of the realtors, they didn\u2019t have a chance to close a deal this time around, but they did have a chance to make an impression. A few did, for better and for worse. For some, their email made us look at them a bit and tuck their name away for later. On the other hand, some of them ensured we would never consider them. Every impression is an opportunity. Make sure your creative is excellent. Don\u2019t cut corners, because you\u2019re playing with your brand as well as the possibility of future sales and interest.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand&nbsp;<\/strong><br>Performance marketing and big data are critical parts of your marketing strategy, but if you focus too much on the engagement and intent metrics, you may lose sight of your brand. Retargeting can be a successful sales strategy, but if you only retarget, you stand to alienate that user as you become a creepy stalker. You need a clear image of who you are, what you stand for, and how you want your customer to view you, and that doesn\u2019t happen by strictly retargeting users. When you focus solely on data, you miss the nuance of brand. While that may lead to short-term growth, you\u2019re making your job more difficult in the long term. Read the data, make your optimizations and fine tune your targeting, but don\u2019t make short-term decisions that weaken how the customer views your brand.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Persistence&nbsp;<\/strong><br>This is not as straightforward as it may sound. Look, no one wants to receive an email from you or your company every day. It\u2019s a thin line between persistence and nuisance, and you can\u2019t build relationships by retargeting customers to death. Persistence means you need to keep the marketing engine going. You need consistency with your message, your brand, and your presence. Don\u2019t come in and out of the market. Don\u2019t only target customers and potential customers because they visited your site or clicked on an ad once accidentally. Accidental clicks create bad data and wasted ad spend. But that\u2019s okay if you\u2019re not solely relying on that type of data. Developing a marketing mix helps you maintain a consistent presence with your target audience. Capture attention with your creative. Spark interest before the person even knows they are interested. You need to be smart, strategic, <em>and<\/em> persistent.<\/li>\n<\/ul>\n\n\n\n<p>And there you go: three important ideas to help you build your brand and drive performance in spite of any bad data you may receive. If you make sure you\u2019re doing these three things, you can experience immediate success <em>and<\/em> sustainable growth. Your brand won\u2019t completely rely on ad dollars to grow, but will have recurring customers, which in turn decreases your cost of sales and increases profit. It doesn\u2019t get any better than that.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re looking for creative services that drive sustainable growth by increasing sales and building your brand, look no further than TVGla. We have done this for years for some of the biggest brands out there and we know how to make your business thrive.<\/p>\n","protected":false},"excerpt":{"rendered":"Bad data doesn\u2019t have to equal bad marketing.\n","protected":false},"author":1,"featured_media":4711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-4708","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"cs-entry","9":"cs-video-wrap"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three Important Strategies to Overcoming Bad Data - 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