Since 2021, TVGla has been the performance creative AOR for all NBA direct-to-consumer products, including League Pass and app subscriptions, plus its core free membership program, NBA ID.
We handle strategic product messaging, digital display, paid social, email, in-arena, broadcast, and all digital touchpoints across a variety of campaigns and initiatives.
We took over the account two months before the new season and got right to work using the following steps:
We handle strategic product messaging, digital display, paid social, email, in-arena, broadcast, and all digital touchpoints across a variety of campaigns and initiatives.
We took over the account two months before the new season and got right to work using the following steps:
Step 1: Review previous creativeStep 2: Develop new and improved product positioningStep 3: Build out creative infrastructureStep 4: Produce and deployStep 5: Update, optimize, and maintain throughout the season
Results
Year 1 League Pass subscribers increased by 50% year over year.